As a leading brand management company, JWAM understands that branding is not about a nice new logo design. It's about distilling the essence of your business brand influence, split over 4 vital categories. A brand can only then be created after a complete appreciation of this vital spectrum.
A good brand has the ability to:
Deliver a branding message clearly
Confirm your credibility
Motivate the buyer
Concrete customer loyalty
Your brand is what you are really selling to your customers, it is not just a product or service. It is a idea a point of difference this is what separates you from competitors. A strong brand will make any business stand out from the crowd.
Successful branding is about promoting your strengths and creating a point of difference. JWAM will use their Brand DNA process to find out what your business is good at and what is important to your company, and most importantly valued by your target market..
Building Your Brand
Creating the brand is only the beginning. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. Being consistent in your service and every other point of contact with your customers is vital. Focus on each point of contact and question, is this communication or action reinforcing my brand?
Brand Growth Opportunities
The Brand DNA workshop can often give you an indication of areas into which you can expand your business. These products or services will translate well into the core brand principal. However, it is equally important to use the findings from your review to check if your brand can withstand being stretched to other products or services. It can be tempting to expand at the cost of weakening a brand and long term brand prosperity.
The key areas you might need to consider are:
Design needs, such as a logo, signage, stationery or product packaging
Advertising (all forms of media)
Educate your employees to make sure they understand your brand
Resources you’ll may need to provide for employees to enable them to carry out what the brand promises
Keeping your company website updated