Corporate Identity is the extension of a logo design and part of the brand process. A good corporate identity will allow a logo and brand common to be consistantly and cohesive applied to common customer points of contact with a business.
Logo design is the most logical starting point for creating your businesses new brand. The fact a logo demands a concise, distinctive design to communicate your business makes it essential the brand idea has already been formulated.
Your business brand is one of the most important assets (when created effectively). A brand is more than just a logo design. It is how you are perceived in the market - a visual connection. In today's over saturated markets it is essential to have a strong brand to stand out from the crowd. JWAM loves the challenge of creating completing / engaging brands for any industry.
Brands flow on from the logo design to the look and feel of a company and affect the company website, stationery, all printed literature and even help define company culture.
The correct process of creating a new brand or updating a brand
is paramount to the success the brand can achieve in the market. That is why JWAM have created their own branding system based on knowledge of over 30 years in the industry.
To discuss the JWAM branding system how will will apply it to a logo design and will help grow your business or product, simply email or call us to arrange a meeting today.