Vascular Intervention is a minimally invasive, targeted treatment performed by Dr Donald Roberson – a senior Vascular Radiologist. He needed us to create cinema and press advertising for the men with a varicocele. This is a delicate matter and would need appropriate handling.
We were also commissioned us to provide press adverting for symptomatic fibroids in woman. Again a delicate issue.
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We decided to be whimsical about the Varicocele issue and use a simple icon for a man. We displayed 9 normal men and one in pain, symbolised by the icon bending down in pain. It was clean, no nasty details to turn you off. |
